The Power of a Handshake

What’s with politicians and all that handshaking? Every campaign appearance starts and ends with concentrated handshaking sessions with as many potential voters as possible despite the danger candidates face when wading into a crowd of strangers peppered with adversaries. Some campaign appearances are completely focused around pressing the flesh — a fleeting gripping of palms accompanied by little or no verbal exchange of substance, but to politicians that brief handshake is priceless; worth even risking death. That’s because handshaking and body language in general communicate powerfully and deeply about the internal state and intentions of other people. Through the handshake we establish the level of trust between ourselves and the other individual. We divine earnestness, truthfulness, and we measure the depth of friendship or deceit in the other party. In all formal social interactions and in business, the handshake in western society precedes discussion and seals the deal at the end.

Building a Brand

In the business niche, one of the basic factors to keep at arm’s length is branding. Branding, in its own right, is just as important for any business whether big or small. Many savvy entrepreneurs have come to recognize the link between successful businesses and strong branding with the aim of building brands that emulate similar success for themselves.

Contrary to common belief, there is more to a brand than just a mere logo. A brand that has a community of die-hard followers is the envy of every brand strategist out there. The basic question then is- how did these brands build that particular audience of loyal followers and what can you do to build this same type of loyalty to your brand?

Records Automation

Benefits of automated Records management systems

The digital migration here in Kenya was most widely felt in the media industry where some companies were almost crippled and others found a new lease of life. In other sectors of the economy, the digital migration is catching on slowly as more and more companies look for inexpensive ways to migrate.

In records management, the process has been slow and many organisations still use manual methods alongside new digital systems as they try to adapt to the changes. This digital migration is indeed packed with loads of benefits for all record managers & the